VENDORCO Blog

VENDORCO helping to expand retail success

Product Broker: Pros and Cons

Susan Walker - Wednesday, August 10, 2011
A product broker is often referred to as a manufacturer representative, independent representative or a product placement company. These companies assist manufacturers and service providers pursue retail placement. A product broker may be specific to one retailer, or may solicit to many retailers.

 

A product broker eliminates the guess work for your company. An experienced product broker will know how to present, who to present to, and what to include in your presentations. They will know what packaging changes should be implemented, estimated quantities to produce, pallet requirements, process for shipping and delivery of your product, and more. They can assist you with forecasting and customer service on all levels. A product broker will know what hidden costs to account for and suggest how to get the most out of your retail program. Essentially, a product broker will work you through all of the ins and outs of a retail program. An expert should save you hours of research, headache, and hassle.

 

One of the obvious drawbacks or hesitations in working with a product broker is opening your business specifics to an outside company.  If a broker offers services to more than one retailer, be cautious. Serving more than one major retailer will take enormous effort and likely water down their expertise. 

 

How do you choose the right product broker for you? View our blog based on information we have required through our experience: http://vendorco.com/announcements/how-to-find-cost-effective-product-brokers.

Vendor Guides to Success

Susan Walker - Friday, August 05, 2011

Vendor guides refer to resources and expertise that you as an individual or as a company may utilize to drive your business. Having the right guides to success is extremely important to ALL businesses.  Suitable vendor guides may be in the form of in-depth research or through third party individuals/companies that are specialists in the field of your focus.

Relying on research can often be useful, but is time consuming and costly. Additionally, you may find that there is either too much or too little information on your subject of interest, making it extremely difficult to identify information that is truly accurate. You should also consider that the time spent researching a topic is time that you could spend utilizing your unique skills.  Consulting with an expert can save you hours of research, ensure that the advice and information you receive is solid and accurate, and allow you to focus your time on growing and improving your business.  When you can rely on experts we recommend that you do so. Vendor guidance from a reputable individual/company is sure to save you time and money in the long run.

Interested in retail vendor guidance? Keep up with our blogs for more information.

Knowledge is Power

Susan Walker - Friday, July 29, 2011

 It was the great English author and philosopher Sir Francis Bacon who said “Knowledge is power”. Life and business success are achieved through knowledge. Experienced, knowledgeable experts are absolutely necessary to the success of your business.

VENDORCO is a 20 year retail product placement and program development expert and the creator of the 15 Elements of Successful Product Placement book, specific to newer businesses.  If you or your company need cost effective knowledge about retail, purchase a 20 minute Professional Phone Consultation for just $49.99 and receive a complimentary copy of 15 Elements of Successful Product Placement.

 

 

Click here for more information or to purchase your 20 Minute Professional Phone Consultation.

 


#
Have a Question?

866-883-4480
lisa@vendorco.com

How Does COSTCONNECT Think Outside the Box?

Blog Feed

  1. Reason 3: Why manufacturers sell to Costco Susan Walker 24-May-2012
  2. Reason 2: Why manufacturers sell to Costco Susan Walker 22-May-2012
  3. Reason 1: Why manufacturers sell to Costco Susan Walker 17-May-2012
  4. New Warehouse Openings Susan Walker 15-May-2012
  5. Warehouse Chains Susan Walker 10-May-2012