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Understanding Costco Memberships: Business

Susan Walker - Wednesday, December 23, 2015

A step above the Gold Star Membership is Costco’s Business Member option. Business identification is required when applying for this kind of Costco membership. For $55.00 you can purchase the regular business member, or for $110.00 you can be part of the Executive club and earn rewards. Licensed businesses, nonprofit organizations, government agencies, farmers, and ranchers can all join as a business member. It includes a card for your spouse and additional membership cards cost $35.00 each.

Prices are subject to change and may vary by region, check your local warehouse for exact cost. If you are a supplier who is seeking to bring your product into a Costco warehouse or is interested to begin the process, VendorCo can help.  Call us at 949-600-7688 or email help@vendorco.com.



Understanding Costco Memberships: Gold Star

Susan Walker - Monday, December 21, 2015

Costco’s Gold Star membership is designed for consumers on an entry-level basis in terms of pricing and benefits. At around $55.00, this membership is for individuals who do not qualify for, or do not need a business membership. It includes a card for your spouse and gets you into Costco, saving money at any warehouse or online at Costco.com. This membership is suited for customers, who do not expect the return from the 2% “cash back” program.

If you are a supplier who is seeking to bring your product into a Costco warehouse or are interested in beginning the process, VendorCo can help.  Call us at 949-600-7688 or email help@vendorco.com.


Understanding Costco Membership

Susan Walker - Thursday, December 17, 2015

Understanding Costco Membership


In 1988, Robert Price, President of Price Club said, “We thought of it as a speak-easy. We tried to create a mystique.” At that time, the idea that you could charge people to shop was unimaginable and originally limited to businesses and members of select groups. However, Costco has created a business model that other retailers have since followed.

This month we will discuss Costco Membership, and shed light on the groundbreaking business model that no other retailer has quite been able to match. Included this month will be the following topics:

·         Gold Star Memberships

·         Business Memberships

·         Executive Cardholders

·         Rates and Retention

·         Added Benefits

·         Demographic

·         More Reasons to be a Member

If you are a supplier who is seeking to bring your product into a Costco warehouse or

is interested to begin the process, VendorCo can help.  Call us at

949-600-7688 or email help@vendorco.com.


Costco Membership: More Reasons to be a Member

Susan Walker - Tuesday, December 01, 2015

The benefits of becoming a member quickly outweigh the price of a club card. Members will appreciate the quality and value of products they will find at Costco. Costco also promises to
refund your membership fee in full at any time if you are dissatisfied. They guarantee satisfaction on every product they sell with a full refund. Despite popular belief, you don’t need a big family to enjoy all the value Costco has to offer. You can expect to save on electronics, designer jeans, home décor, tires, books, DVDs, gasoline, prescriptions, seasonal items, and more. Members receive coupons exclusive to Costco for everyday items to provide discounts on-top of already low prices. Another top reason to become a member is due to Costco’s outstanding customer service, offering a call center and concierge services for free technical support on set-up help and warranty assistance on any of Costco’s electronic products.

If you think your product would sell at Costco, pair up with one of our representative to develop your strategy today! Call us at 949-600-7688 or email help@vendorco.com.

Costco Membership: Demographic

Susan Walker - Monday, November 30, 2015

Did you know that 85% of Costco members are from upper income groups? In fact, more than 50% of Costco shoppers are from households with two to four people. Statistics also show about 70% percent of female wholesale shoppers are under the age of 55. These figures indicated the type of demographic segmentation Costco falls into.

This type of information can be valuable for manufacturers. What type of products would sell best to this member base? Costco has gained a reputation and is well regarded by prestigious consumer-goods makers. When Costco first started, well known brands such as Levi’s and Cuisinart would refuse to sell to Costco because of their misconception that it would degrade their reputation. Now, big brand names compete for the coveted and limited space on Costco’s sales floors.

If you think your product would sell at Costco, pair up with one of our representative
to develop your strategy today! Call us at 949-600-7688 or email help@vendorco.com.

Costco Membership: Added Benefits

Susan Walker - Tuesday, November 24, 2015

The operating philosophy of Costco is simple: keep costs down as much as possible and pass the savings onto its members. Since Costco has such a large membership base and immense buying power, members ultimately get the best possible prices. Costco is able to keep markups low due to making most of their earnings on membership fees.

A key selling point of Costco is its private label brands, such as Kirkland Signature which was launched in 1995. These private brands are comparable in quality and will always cost less than brand labels, it is no surprise that these brands generate 20% of total revenue.

If you think your product would sell at Costco, pair up with one of our representative to develop your strategy today! Call us at 949-600-7688 or email help@vendorco.com.


Costco Membership: Rates and Retention

Susan Walker - Monday, November 23, 2015

To date,member renewal rates remain high as a result of constant value perception and product innovation. Because Costco is a low-margin business, they reward their members for being loyal and are successful by increasing the frequency and average purchase of club members. According to Trefis research done in 2015, membership renewal rates are on the rise and customers are visiting Costco more frequently. Costco’s ability to retain their members is unlike anything that has been seen before.

If you think your product would sell at Costco, pair up with one of our representative to develop your strategy today! Call us at 949-600-7688 or email help@vendorco.com.


Understanding Costco Memberships: Executive Cardholders

Susan Walker - Wednesday, November 18, 2015

Are you a black Costco card holder? If so, you are at the most prestigious card holder level. Each executive member must decide if the card is used for personal use or as a business. Both offer the same rewards and extra benefits, such as lower prices on check printing, auto financing, and long-distance phone service.


Executive Gold Star Memberships and Executive Business differ for individuals who set-up under a business. This membership guarantees the “2% Reward” program, that allows members to earn 2% cash back each year. This exclusive membership costs $110.00 annually, but will receive numerous benefits. If you purchase an Executive Business membership, it is available to owners and operators of businesses who want the benefit of the added value of an Executive Membership. The executive member is offered an annual 2% Reward on most of Costco’s products and offered lower prices on member programs. These members are able to add extra cardholders for employees as an additional fee, which differs from only adding family under the Gold Star Executive Membership.

If you are a supplier who is seeking to bring your product into a Costco warehouse or is interested to begin the process, VendorCo can help.  Call us at 949-600-7688 or email

help@vendorco.com.

Understanding Costco Memberships: Business

Susan Walker - Tuesday, November 17, 2015

A step above the Gold Star Membership is Costco’s Business Member option. Business identification is required when applying for this kind of Costco membership. For $55.00 you can purchase the regular business member, or for $110.00 you can be part of the Executive club and earn rewards. Licensed businesses, nonprofit organizations, government agencies, farmers, and ranchers can all join as a business member. It includes a card for your spouse and additional membership cards cost $35.00 each.

Prices are subject to change and may vary by region, check your local warehouse for exact cost.

If you are a supplier who is seeking to bring your product into a Costco warehouse or is interested to begin the process, VendorCo can help.  Call us at 949-600-7688 or email help@vendorco.com.


Understanding Costco Memberships: Gold Star

Susan Walker - Friday, November 13, 2015

Costco’s Gold Star membership is designed for consumers on an entry-level basis in terms of pricing and benefits. At around $55.00, this membership is for individuals who do not qualify for, or do not need a business membership. It includes a card for your spouse and gets you into Costco, saving money at any warehouse or online at Costco.com. This membership is suited for customers, who do not expect the return from the 2% “cash back” program.

If you are a supplier who is seeking to bring your product into a Costco warehouse or are interested in beginning the process, VendorCo can help.  Call us at 949-600-7688 or email

help@vendorco.com.



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